Daniel Stouffer
User Experience Focused Copywriter
Welcome Visitors!
Rethinking Copywriting, Content Creation, and Digital Marketing Mixed with Great User Experience. Alan Cooper makes the statement “…consumers have little tolerance
for websites, apps, and devices that don't live up to their expectations.”
I’m Daniel Stouffer, professional copywriter and owner of www.kaperider.com. I'm a Swiss Army Knife of complementary disciplines including direct-response copywriting, user experience, project management, and agile product development. Over the years, I’ve written copy and drove digital marketing strategies under a number of brands. Some my own. Many of my clients.
I am a professional copywriter trained by American Writers & Artists Inc (AWAI), DigitalMarketing.com, and Copyblogger.com. I have a growing list of certifications. My desire to consume everything these organizations produce continues every day. I’m specialize in helping up-and-coming businesses consistently and predictably meet their marketing objectives and sales goals. I craft persuasive copy that leverages new marketing strategies. This process rides on the solders of a humming content creation and publishing framework mixed with marketing and email automation. I help you generate far more revenue from your marketing activities than the money and resources they consume.
Ultimately, I drive new revenue streams into your marketing department.
Daniel Stouffer
view my writing samplesEducation
My accomplishments & certifications.
Work Experience
My projects & company associations.
U.S. Bank
As an Information Architect on the user experience team, we were one of the first groups to focus on upgrading the US Bank online experience. The team formed from a collection of agency resources and a few internal resources. Our major efforts focused on bringing a larger portfolio of bank services to the Internet. We focused on first generation account access, banking online, money exchange, and more. Relevant Skills: User Research & Analysis Wireframe Creation User Acceptance Testing....
RMG Connect (Mirum Agency)
As an Information Architect within an interactive marketing agency, I was privileged to work closely with the US Marine Corp website (cir. 2007) ...and several other projects in healthcare and financial services. We conducted several user research and working sessions with Marine recruiters, prototype development, brand innovation, and website development. My role worked closely with the research and creative teams to establish an entirely new feeling to the Marine website. Relevant Skills: User Research Client Relations (agency) Wireframing Brand Development Creative Collaboration...
Verisae
As an Information Architect that was promoted to a Product Marketing Manager, I worked closely with the executive stakeholders, product strategist, end users, and software engineers to build out the Verisae platform. I gained deep understanding of energy, environmental, and asset management best practices as I converted the challenges & issues faced in these domains into a large, online platform. The Verisae platform managed hundreds of thousands of locations, millions of assets, and billions of pieces of real-time data. I played a leading role in defining this platform. Relevant Skills: Market Reserch Information Architecture Wireframing Agile Development Product Management Product Marketing ...
Project CAP Marketing
As a Product Manager with a focus on user experience, I worked with local resources, product stakeholders, and an offshore team of developers in the Ukraine. Project CAP was a start up focusing on interactive marketing across the insurance industry. I was contract to help define, build, and deploy a custom Content Management System (CMS) to serve the needs of independent insurance agents. The "Website Builder" not only managed the build of custom websites it also hosted them and provided a set of interactive marketing tools. In addition, my time with Project CAP offered a business opportunity for my own web...
Inuklook Interactive, LLC
As a user experience and product development professional with my own agency, I gained an every increasing scope of skills and experience related to "starting and running a company". From legal start up, marketing, sales, and project fulfillment, I was in the middle of everything. I gain an immense amount of experience with the project work I completed. I ran many freelance or contracting jobs through my agency as I worked full time at other locations. I spent over 2 years managing a team and working full time within my agency directly. Relevant Skills: Company Start Up Business Development (sales) Team...
Ameriprise Financial
As a User Experience Designer within an Agile environment, I was able to leverage not only my UX design skills but also my knowledge of Agile. Ameriprise just began the movement to an Agile development approach when I stated. Our work on JoinAmeriprise.com, Ameriprise.com, and ColumbiaThreadneedle.com built out the Agile best practices across the various team resources. I was able to help the project & product manager, business analyst, and others in the development team to understand where and how Agile could work in the Ameriprise environment. My specific duties involved many aspects of user centered design. We conducted user research,...
Geostellar
As a Product Manager working on a large online software platform, I worked very closely with the CEO / product owner to understand the market, user segments, and go to market strategies. The Geostellar solar energy platform takes LiDAR data from across the United States, calculates the sun potential, and creates real-time "solar assessments" of every US home. As a start up, Geostellar is moving fast and developing the product to meet the market demands. I was partnered with the CEO to do what was needed to move the product in the right direction. I really was able to leverage...
CREW Solar COOP
As a Program Manager and "bootstrapper", I work closely with company executives and the company's advisory board to help manage many of the initiatives necessary to get a new company up and running efficiently. I can ran from simple project management tasks and working to track others work, to setting up email services, to helping to co-develop various websites. I am really drawing on my ability to bootstrap and problem solve on the fly. I am part of the senior leadership team (aka, managing internal projects) that is helping to bring CREW Solar to a national audience. CREW is aligning the...
UX Project Manager
Anthem Health Services, Inc. Ideation, Project Management, and Strategic Thinking -- I have a proven record of managing process driven teams, as well as complex software products and web application development projects, both standard and extremely agile. I’ve been a contributor and leader of physical and virtual teams across many projects. I represent the user experience across the organization by breaking down the user needs, strategic vision, and delivery into achievable outcomes that drive user value. I know exactly what it takes to drive the business, rally the engagement of diverse teams, and effectively manage programs. I’m really a Swiss Army knife relating...
